Loading team identities...
Each letter of a team's code places it on one dimension. Both poles are equally valid ways to work; they just lead to different strengths and blind spots.
Letter 1
Where does your team direct its attention?
Focus is whether the team orients itself toward its own people and culture (Internal) or toward customers, the market and stakeholders (External).
Values culture, harmony, and internal dynamics
Values market, stakeholders, and external impact
Letter 2
How does your team organize work?
Structure is whether the team prefers defined processes and predictable plans (Stable) or adapts its way of working as the situation changes (Flexible).
Values process, predictability, and defined goals
Values agility, adaptation, and purpose-driven work
Letter 3
How are decisions made?
Interaction is whether decisions are made by building agreement across the team (Consensus) or by a leader who decides and moves (Drive).
Values democracy, buy-in, and inclusive decisions
Values speed, directive leadership, and accountability
Letter 4
How does your team create value?
Value Creation is whether the team creates value by making what exists more efficient and reliable (Optimization) or by finding what does not exist yet (Innovation).
Values efficiency, reliability, and incremental improvement
Values discovery, disruption, and creative solutions
Pick a pole on each dimension. Every combination is one of the 16 identities below.
“Designing tomorrow.”
External · Stable · Drive · Innovation
Stable + Optimization
Teams that combine stable structure with optimization focus. They thrive on consistency, reliability, and delivering predictable results at scale.
Best for
Operations, Scaling, Compliance, Quality Assurance
Stable + Innovation
Teams that combine stable structure with innovation focus. They build the future methodically, creating long-lasting systems and breakthrough solutions through rigorous process.
Best for
R&D, Strategy, Platform Building, Transformation
Flexible + Optimization
Teams that combine flexible structure with optimization focus. They excel at adapting to needs, building relationships, and delivering efficient solutions in dynamic environments.
Best for
Customer Success, Crisis Response, Service Delivery, Support
Flexible + Innovation
Teams that combine flexible structure with innovation focus. They break new ground, challenge conventions, and create breakthrough solutions through creative exploration.
Best for
Startups, Innovation Labs, Growth Hacking, Creative Work
The free team assessment takes about 11 minutes. You get your team's four-letter code, its strengths and blind spots, and what to work on next.