Motivation & Focus: what it is and how to measure it
Motivation & Focus is energy times direction. Why a team can be enthusiastic yet scattered, what goal research shows, the items and how to build momentum.
Ulrich LinnebankFounder, PEAKTEAMS
Published
6 min read
Motivation & Focus is two things multiplied. One is energy: how much enthusiasm the team brings and whether it lasts through a hard month. The other is direction: whether that energy lands on the few things that matter most. Because the KPI measures both, a low score has two different cures, and the first job is to work out which axis is the problem.
| Clear direction | Unclear direction | |
|---|---|---|
| High energy | Momentum. The team knows its top priorities and moves them every week. | Busy. Enthusiastic, scattered, lots started and little finished. |
| Low energy | Grind. Priorities are clear; the team works through them without spark. | Drift. Nobody is sure what matters and nobody has the energy to ask. |
The definition
Motivation & Focus evaluates the team's collective enthusiasm, goal orientation, ability to maintain focus on priorities and sustained momentum toward objectives. Every item is phrased as "we". That makes it the team-level counterpart of Inner Drive, whose items are phrased as "I". A team can have members who each feel driven and still score low here, because individual drive that is not pointed in one direction does not add up to momentum.
Why both axes matter
The direction axis has the longest research record of anything in the Team P&L. Locke and Latham (2002) summarised 35 years of goal-setting studies: specific and difficult goals lead to higher performance than vague "do your best" goals or easy ones, provided people are committed to them and get feedback on progress. The mechanism is attention. A clear goal directs effort towards relevant activity and away from the rest, which is exactly what the item "We consistently stay focused on top priorities" asks about.
Hackman (2002) made a compelling direction one of his conditions for team effectiveness and described what compelling means: challenging enough to energise, clear enough to orient, and consequential enough to engage. Those three adjectives are the two axes of this KPI in a single sentence. A direction that is clear but not challenging produces grind. One that is exciting but vague produces busy.
The energy axis has a darker literature. Maslach and Leiter (2016) describe exhaustion as the core of burnout and trace it to mismatches in six areas of work life, workload first among them. When a team's energy is low, the cause is more often a workload or fairness problem than a motivation problem, and a motivational speech into an exhausted room lowers the score further.
The four quadrants in a real team
- Momentum. The weekly plan has three items at the top and everyone can name them. Scope requests get a "not this cycle" without drama. Finished work is noticed, briefly, before the next thing starts.
- Busy. Calendars are full and people are cheerful. Eleven initiatives are in flight and the oldest has been "nearly done" since spring. The retrospective complaint is interruptions.
- Grind. The roadmap is precise and nobody argues with it. Standups are flat, achievements pass without comment, and the best people are polite and tired.
- Drift. Priorities change with whoever spoke to the lead last. Members work on what they can see. Progress is hard to describe because nobody is sure what it would look like.
How PEAKTEAMS measures it
The Snapshot survey asks two statements, one per axis, on a five-point agreement scale.
The items we ask
Our team is enthusiastic and goal-driven.
Scale1 to 5, strongly disagree to strongly agree
We consistently stay focused on top priorities.
Scale1 to 5, strongly disagree to strongly agree
The Deep-Dive survey adds thirteen items in its Inner Drive & Motivation module. Twelve are positively phrased and split evenly across the two axes: energy levels, staying motivated through challenges, an energising work environment, celebrating progress and achievements fuelling further motivation on one side; clear priorities, minimised distractions, protected time for important work, avoiding scope creep and goals that keep the team driven on the other. The thirteenth is reverse-scored: "We regularly lose sight of our priorities under day-to-day pressure." Reading the Deep-Dive items by axis tells you which quadrant the team is in.
Motivation & Focus sits in the Process pillar. The score is the mean of its items across respondents, and the Consensus Matrix plots each of those items against how much the team agrees on it. A split on this KPI's items often follows the structure of the work: the people on the headline project feel momentum and the people on everything else feel drift. Results appear only once at least five team members have answered; the owner's own answer does not count.
How to improve Motivation & Focus
The first three practices move the direction axis; the last three move energy. Start with the axis the Deep-Dive items point to.
- Name the top three priorities every week, in writing, in the same place, because Locke and Latham's result depends on goals being specific, and a priority that lives in the lead's head is not specific to anyone else.
- Cap work in progress and say no out loud, because focus is a subtraction, and a team that cannot decline cannot stay on its priorities whatever the plan says.
- Agree a rule for scope changes before the next request arrives, because scope creep is rarely one big decision and almost always twenty small ones nobody was allowed to refuse.
- Protect blocks of uninterrupted time and defend them from meetings, because the item "Time is protected for important work" is usually the lowest in this KPI and the quickest to lift.
- Mark progress before starting the next thing, because momentum is a feeling produced by noticing movement, and a team that only notices what is left always feels behind.
- Check the workload before questioning the enthusiasm, because Maslach and Leiter locate exhaustion in the conditions of work, and a team that is simply overloaded will not be motivated into energy.
Related KPIs
Inner Drive is the individual-level twin: compare the two to see whether the energy exists but fails to add up. Purpose & Objectives, in the Input pillar, is the usual cause of a weak direction axis, because a team cannot stay focused on priorities it has not been given. Friction & Consumption is the usual cause of a weak energy axis, because bureaucracy and unproductive meetings are where enthusiasm goes to leak away.
Find out which quadrant your team is in
The free team check takes 57 questions and about 8 minutes, with no signup. The full team survey takes about 12 minutes per member and scores Motivation & Focus alongside the other 17 KPIs.
Questions and answers
What is the difference between Motivation & Focus and Inner Drive?
Inner Drive items are first person and ask each member about their own motivation and ownership. Motivation & Focus items are about the team: shared enthusiasm, clear priorities and momentum. High Inner Drive with low Motivation & Focus means the energy is there but is not pointed in one direction.
Can a team be highly motivated and still score low?
Yes. The KPI measures direction as well as energy. A team that is enthusiastic but works on too many things at once, loses priorities under pressure or cannot protect time for important work will score low on the focus items, and the Deep-Dive items will show that the energy side is fine.
Does a low score mean the team needs motivating?
Usually not. A low energy score is more often a workload, fairness or friction problem than a motivation problem, and a low focus score is a priority problem. Check Friction & Consumption and Purpose & Objectives before planning a motivational offsite.
References
- Locke, E. A., & Latham, G. P. (2002). Building a practically useful theory of goal setting and task motivation: A 35-year odyssey. American Psychologist, 57(9), 705–717.
- Hackman, J. R. (2002). Leading Teams: Setting the Stage for Great Performances. Harvard Business School Press.
- Maslach, C., & Leiter, M. P. (2016). Understanding the burnout experience: recent research and its implications for psychiatry. World Psychiatry, 15(2), 103–111.
Other Process KPIs
How the team works together day to day: cohesion, trust, communication, feedback, motivation and the way conflicts and delivery are handled.
Social Cohesion
The strength of the personal bonds and mutual support in the team.
Read the explainerInnovation & Growth
Room for experiments, new ideas and learning from what did not work.
Read the explainerDelivery Methodology
Whether the way of working is fit for purpose, followed and improved.
Read the explainerInner Drive
The intrinsic motivation and ownership members bring to their work.
Read the explainerIdentification & Engagement
How strongly members identify with the team and its goals.
Read the explainerFeedback & Development
Whether feedback flows regularly and people grow in their roles.
Read the explainerTrust & Safety
Psychological safety: whether people can speak up, disagree and admit mistakes.
Read the explainerCommunication Culture
Open, transparent information sharing and listening across the team.
Read the explainerConflict Navigation
How constructively disagreements are surfaced and resolved.
Read the explainer
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Whether the team knows why it exists and what it is working towards right now, and whether that knowledge is shared rather than held by one or two people.
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The team survey takes about 12 minutes per member and scores all 18 KPIs. Results appear only once at least five team members have answered; the owner's own answer does not count.
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